Minding The Elephant
Personal project and PSA campaign promoting mental health awareness and treatment organizations. Production quality is consistent with 2 ad school students bootstrapping it with a single camera and a rental costume, all for the sake of creation.
Website
Contains video, links to mental health support organizations, and an active community discussion board.
Click image to visit website
Response
To date, over 350K video views and 2 million website visitors from 144 different countries since November 2013 with $0 media spend.
People continue to organically find the site, as the Minding the Elephant.com currently averages 4k new visitors a month.
150K views after first 5 months
